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Tony Goff

Practice Area/Department

Partner, Personal Injury




Tony is head of the personal injury department at George Ide. He qualified in 1980 and has had an impressive career in personal injury litigation, joining the firm in 1983 and becoming a partner in 1985.

Throughout his time at George Ide, Tony has specialised in high-value claims involving brain and spinal injury as well as amputee cases. He has conducted at least half a dozen claims exceeding a million pounds to full trial, and has negotiated settlements in many other claims involving seven-figure sums.

Tony has enjoyed working with top barristers and QCs on his cases, many of which have been celebrated in the local and national press. Perhaps his most widely reported claim was the case of Westmoquette v Dean which Tony took to trial in the High Court, with Bill Braithwaite QC.

In addition to enjoying enviably good relationships with Counsel, Tony is also highly respected by his fellow personal injury solicitors and insurance solicitors, and has been commended for his work in every annual edition of Chambers Legal Directory over the past ten years. He is in Band One for “leading individuals” since the format was first started by Chambers in 2003. A selection of testimonials over the last few years from Chambers include:

Sources endorsed his work with brain injured clients.

2006 – Tony Goff is widely respected for his work on higher-value claims.

2007 – Tony Goff is singled out for his “attention to detail, humanity and overall expertise”.

2008 – Tony Goff wins praise for his “professional, friendly and personal demeanour”.

2009 – Tony Goff is highly praised by market sources as probably the best in the area for high-value injury work and is credited with a talent for drawing parties together and making difficult judgement calls.

2010 – Tony Goff is especially praised for his high-value work.

In addition to his work at George Ide, Tony was also Chairman of the influential personal injury claimants’ lobby group, the Motor Accident Solicitors’ Society (MASS), between 2006 and 2008, and continues to be actively involved in the society, particularly with the training of young members.

Outside working hours Tony enjoys playing tennis, watching England and Sussex play cricket and is a long-suffering Portsmouth FC supporter.

Case Studies

To read more about Paul’s work, please click on the links below:

Tony Goff – Road traffic accident case study (J)

Tony Goff – Car accident claim case study (B)


2006 to 2008: Chairman of MASS
Fellow of the Association of Personal Injury Lawyers (APIL)
Member of the Law Society Personal Injury Panel.

Professional Experience

1985 to date: Partner of George Ide
1983: Joined George Ide
1980: Assistant Solicitor at Thomas Eggar
1976 to 1980:Trained with Thomas Eggar

Contact Details

Office: Lion House, Chichester.

Contact Telephone Number: 01243 812428

Email Address: tony.goff@georgeide.co.uk